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Role – Apricots + 3D Text. nParticle simulations, texturing, lighting, materials, rendering
Credits:
Agency – Host Sydney
Art Direction – Jeremy de Villiers
Photography - Stephen Stewart
Images © Electric Art
Since apricots were not in season, 3D fruit was used instead to make this image. As different lines of copy were also required across multiple formats, being able to re simulate the 3D apricot assets to "fill" all the different layouts while contacting and interacting with the type was a huge time saver.